You don’t need some giant third-party plugin to implement SEO techniqueson your WordPress site. You can write your owncustomizable functions to include with your child theme or custom plugin.
But taking advantage of some basic WordPress actionsand filters, you can modify things like your titleand H1 tags, meta datatags and other header code. You can set some or all of your links to nofollowand add related linksto your posts automatically. You can also include sitemaps.
If you are a developer, then creating your own simple SEO plugin can be an improvement over including a massive third-party plugin that will overwhelm and confuse your clients. If you maintain your own site, a custom plugin can be more streamlined and give you greater control over how you implement SEO.
This course includes all of the code discussed in the lessons. You can take the code and use it on your site, customize it, and distribute it to clients if you wish.